The Importance of Fanbase Insights for Artists

Social media has become one of the most dominant methods that artists can use to engage with their fans. However, there is no point of constantly sharing your content throughout social media if you do not even know what kind of engagement you are actually getting back. It is very important to keep track of your fanbase insights, which is why YouTube recently introduced the new Music Insights tool.

In an attempt to endear its social media video sharing platform to artists, YouTube recently released an innovative data analysis tool for keeping track of fanbase insights. Even with over one billion users, most artists from musicians to dancers earn most of their money from tours rather than ad revenue sharing. With this new Music Insights feature, artists can now get the opportunity to measure their visibility across several factors such as which are the most popular videos and also which countries and cities have the most fans.

Why Are Fanbase Insights Important?

Here are two main ways an independent artist, ranging from fashionistas on social media to photographers, dancers, music producers and DJs can benefit from an effective analysis of fan base insights.

1. Planning Tours

By keeping track of your fans, you can find out the major cities where you are getting the most support and airplay. This will allow you to create your tours around this data, thus monetizing your fans and earning lots of money through targeted shows, as well as giving your fans customized shows where they can interact more with you. If you also have any new products, the places where you are most popular are likely the best place to launch or market your products since you already have an interested target audience. You will only be able to achieve all this with broad fanbase insights across your social media.

2. Fanbase Insights Helps Growing your Audience

The main aim of social media analytics is to see the number of your followers and also what they like. It is important to first understand your audience before you can start growing it. With effective fanbase insights, it is possible to connect with your ideal target audience and offer them content that provides value. If you are just blindly posting content, whether photographs, songs or videos, you will definitely not get the same response as compared to offering customized content to the right audience, which is vital for continued growth.

In conclusion, if you are an independent artist who is looking to live off your art, then investing in social media tracking and getting your fanbase insights is critical to your success. Thanks to the built in Analytics section in Ozone, you get all the relevant information about your fanbase directly in the app. Make sure to sign up for the early access!

Now Available On App Store!

We're stoked to announce that the app is now available on iOS. Click the button below to download it.

Download App Now!

Growing Fanbase As An Independent Artist

Social media is growing exponentially and slowly taking over the throne of becoming the number one media outlet. Isn’t it quite remarkable that a viral YouTube video will give you more publicity than having your own local TV show for a full season? So, how do we really get a growing fanbase with the help of Internet? Taking a look at the numbers and the impact the superstars of social media is having today will make you realize that social media is in fact a powerful tool for artists of all kind.

There are a couple of lessons to be learned from that list – let’s take Justin Bieber as an example. Before he blew up (more than 6 years ago), he had 5 videos up on his YouTube channel before making a Twitter account. His most viewed video had 70k views, which is quite average for any independent underground Artist/DJ/Music Producer/Dancer of 2016. Justin spent about a year to interact with his current fans, and kept uploading new videos. By doing so, it gave him a good online presence and a continous growing fanbase.

This video of a 3 year old little girl crying over Justin Bieber has more than 30 million views on YouTube. The younger generation spends more time finding interesting videos and people on the Internet than they do on TV & radio. It becomes more attaching for the users simply because it bonds a different type of relation with the artist – an authentic feel. Being interactive with your fans at an early stage is a great way to generate loyalty.

Scooter Braun, Justin Bieber’s manager, helped continue building Justin’s online presence. When asking him why Justin was able to break through and turn into an international sensation he replies:

At the end of the day, the secret to the marketing was to keep it organic and authentic. Make the kids realize that it’s theirs. Don’t overproduce the videos. Don’t try and put in special editing. Just let the kids sing and play his guitar and if he’s the real deal the kids will run with it because they’ll feel like it’s theirs, and have their own self-discovery.

Another great thing they did for Justin, was to listen and react to his fanbase. If you’re building a fanbase as an aspiring artist, adapt your content according to your fans and fulfill their wishes. At the end of the day, they’ll be the one supporting you and making sure that you can make a living. There’s nothing more valuable for an independent artist than to get insight of their followers’ needs.

Today, several years later, Justin is still maintaining a great relationship with his enormous fanbase. Consistency is key – maintain the relationship with your followers in order to stay relevant to them and that will spark a growing fanbase.

So how is Ozone helping independent artists to grow their fanbase? No matter what type of an artist you are, as long as you are creating digital content, you will need a good online presence. In order to get that, you need to have good material that attracts an audience. Once you do, you will realize that you need the tools that lets you understand what type of people are watching your content, so that you can bond with them and generate a mutual loyalty. By using the different tools Ozone provides, you will be able to focus more on creating good content, and let us help you grow an engaging audience.

You can read more about Ozone’s features by clicking here. Leave a comment below and let us know your thoughts about the app!

Now Available On App Store!

We're stoked to announce that the app is now available on iOS. Click the button below to download it.

Download App Now!