High Quality Visuals for Social Media With an iPhone Camera

Visuals speak louder than words. If you want to boost your online presence, you got to focus on high quality visuals. Especially if it’s being put on social media – being the easiest accessible stream of media for your audience.

You do not need a DSLR camera to shoot high quality visuals though. So, you have your smartphone, now how do you get the best shots with it? Here are a few tricks that could help you get the best out of your phone cam:

  1. Good light – This means everything! Try to take your photos and videos during broad daylight. That will give you the absolute best resolution and focus.
  2. Tripod – You do not need to have a perfectly steady hand; use a Tripod instead. There are plenty of cheap tripods for smartphones that could be bought for about $20. It’s worth the investment, for sure!
  3. AE/AF Lock – AE/AF stands for Automatic Exposure/Automatic Focus. Recognize the names? When you simply touch your iPhone screen while taking a shot, you’ll see this yellow focus box appear. If you tap an object and hold it, the focus and the light exposure will get locked. high-quality-content-iphone-camera-trickOn an iPhone, you’ll be able to adjust the exposure brightness by just dragging your finger up (brighten) or down (darken) to adjust your brightness. Why would you like to lock these when taking a photo or shooting a video? Especially when shooting for example a dance video out in the streets, the scene could change a lot. Cars and people passing by, birds flying or any other objects that could distract the camera from focusing on a specific object.
  4. Rules of thirds – This is probably one of the most important rules within photography. On an iPhone, go to Settings > Photo & Camera > Grid. Set it to On. You will now see two horizontal and vertical lines on the screen dividing the scene into thirds, while in camera mode. To make your shots more appealing, use the commonly known Rule of thirds. Simply put, instead of centering an object, you want the focus of an object to be on the so called Power Points (read: the four points where the horizontal and vertical lines intersect). There are more variations that could be done through the rules of thirds that you can read about here.
  5. Sound – Are you a DJ/Music Producer or Artist recording a session that you want to upload on social media? Make sure you capture the sound well. The budget version would be through dubbing your videos with a separately recorded audio. Or you could invest $200 and get a good extended stereo microphone from Rode.
  6. Low Angles – Whether you’re a fashionista wanting to capture the outfit of the day, or a dancer trying to shoot a video, you want to ensure your angles catches attention. Photos and videos shot from a low angle allows the viewer to see everything from a new perspective. You’ll also get a better focus on the subject leaving all unwanted distractions blurred/hidden in the background.

Play around with these ideas and see immediate results. Some of these tips will take a little practice to master, but it’s worth it. Giving you high quality visuals for your audience…and yourself!

With the Ozone App, you have the freedom to post multiple images and videos in a single post. Sharing it to your fanbase and like-minded people. What’s different about Ozone is the flexibility. Fully custom content , for every single post. You just have to try it to understand!

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Growing Fanbase As An Independent Artist

Social media is growing exponentially and slowly taking over the throne of becoming the number one media outlet. Isn’t it quite remarkable that a viral YouTube video will give you more publicity than having your own local TV show for a full season? So, how do we really get a growing fanbase with the help of Internet? Taking a look at the numbers and the impact the superstars of social media is having today will make you realize that social media is in fact a powerful tool for artists of all kind.

There are a couple of lessons to be learned from that list – let’s take Justin Bieber as an example. Before he blew up (more than 6 years ago), he had 5 videos up on his YouTube channel before making a Twitter account. His most viewed video had 70k views, which is quite average for any independent underground Artist/DJ/Music Producer/Dancer of 2016. Justin spent about a year to interact with his current fans, and kept uploading new videos. By doing so, it gave him a good online presence and a continous growing fanbase.

This video of a 3 year old little girl crying over Justin Bieber has more than 30 million views on YouTube. The younger generation spends more time finding interesting videos and people on the Internet than they do on TV & radio. It becomes more attaching for the users simply because it bonds a different type of relation with the artist – an authentic feel. Being interactive with your fans at an early stage is a great way to generate loyalty.

Scooter Braun, Justin Bieber’s manager, helped continue building Justin’s online presence. When asking him why Justin was able to break through and turn into an international sensation he replies:

At the end of the day, the secret to the marketing was to keep it organic and authentic. Make the kids realize that it’s theirs. Don’t overproduce the videos. Don’t try and put in special editing. Just let the kids sing and play his guitar and if he’s the real deal the kids will run with it because they’ll feel like it’s theirs, and have their own self-discovery.

Another great thing they did for Justin, was to listen and react to his fanbase. If you’re building a fanbase as an aspiring artist, adapt your content according to your fans and fulfill their wishes. At the end of the day, they’ll be the one supporting you and making sure that you can make a living. There’s nothing more valuable for an independent artist than to get insight of their followers’ needs.

Today, several years later, Justin is still maintaining a great relationship with his enormous fanbase. Consistency is key – maintain the relationship with your followers in order to stay relevant to them and that will spark a growing fanbase.

So how is Ozone helping independent artists to grow their fanbase? No matter what type of an artist you are, as long as you are creating digital content, you will need a good online presence. In order to get that, you need to have good material that attracts an audience. Once you do, you will realize that you need the tools that lets you understand what type of people are watching your content, so that you can bond with them and generate a mutual loyalty. By using the different tools Ozone provides, you will be able to focus more on creating good content, and let us help you grow an engaging audience.

You can read more about Ozone’s features by clicking here. Leave a comment below and let us know your thoughts about the app!

Now Available On App Store!

We're stoked to announce that the app is now available on iOS. Click the button below to download it.

Download App Now!